The Value of WWDC

It’s too late, WWDC has sold out in record time. Estimates put it at under ten hours. For the first time ever a friend sent me an SMS to let me know that tickets had gone on sale so that I could make sure I’d get one. On the spectrum of immediacy an SMS is right below a phone call and, even better, I’m less likely to ignore it because I can’t be bothered to talk to that asshole.

WWDC has become very popular. Just like the Mac and iPhone, WWDC is sitting in a spotlight. Remember the halo-effect? No one talks about the halo-effect anymore. The reason is that the halo is too blinding to distinguish these days. We’re staring into the burning singularity of a tech-fetsh-SEOish-gold-mining singularity unlike we’ve seen since the ’80s. Back then the scales were so small that everyone would be staying in the same hotel anyway so there was no need to worry about who was going to stock the minibar. (It’ll be me. SMS me for details)

Attending WWDC has been essential to my integration with the community. Rogue Amoeba, my Mac-Indie alma-matter, first sent me in, I suppose, 2006 or 2005. It’s been long enough that the facts don’t matter but the lasting sentiment does. For years before that I’d longed to attend WWDC (especially when they stuck mice under the chairs at the keynote) but could never justify it financially or with regards to my career. Being invited to join Rogue Amoeba changed that and I was chuffed when I was told they’d be sending me to San Francisco to participate. I had finally left behind my life of working on making a Super-Spy Assassin hang from the ceiling only to strangle someone to death and all my work in making the Star Wars universe more realistic by limiting the number of Wilhelm Screams by balancing them with an equal number of “Wait. What was that?”s. By attending WWDC I had finally made it to the big time — I was ready to bitch about how the baseline of a custom button in some poor bastard’s app was one pixel too low. LOL. What a fucking loser he was!

I never LOL. That was for your benefit, asshole.

That first WWDC I met a lot of people who have become the corner-stones of my involvement in the community. Attending further events has only cemented my appreciation for these individuals. Over the years, despite the brief amount of time spent together, many of us have become good friends.

And therein lies the value behind deciding to spend $1,600 as soon as the opportunity is presented to you. Just, do it. Trite and a re-call of a great advertising campaign? Yes, very true. It’s also good advice.

There’s an old true-ism that is generally accepted that states that, “It’s not what you know, it’s who you know”. That’s garbage or, at least, doesn’t properly capture the abstract-mathematics of the situation. I propose the following:

value = What_YouKnow x Who_YouKnow x Affability.

What_You know ranges from zero to one on the scale of completely understanding the subject. Who_YouKnow ranges from zero to one on the scale of the community (but, some members are of more value, additively, than others). Affability. That seems, mathematically, like it should be a real, and very valid, (between 0 and 1) multiplier to that equation. But I find myself suffering from an utter contempt for anyone having read this far. So – 0.001 Affability for you.

The point, asshole? Lean more. Know more people. The more you know, the more people you meet will respect what you know and the more you will learn from them.

WWDC has sold out. So what? There’s a glut of conferences that address iOS or Mac OS these days. Attend them, buy a ticket, meet interesting people who will change the path of your career. Learn things and meet people — it’s your best shot because we both know you’re the most in-affable person breathing the air our dear God in Heaven has granted us.

love, Guy

(If you’re looking for a link to send me hate mail about that last line — gotcha, you inept asshole)